Outlets at Anthem undergoing changes
by Jennifer Krahe

ANTHEM – The Outlets at Anthem is under construction.

Joanne Truax, general manager of the popular factory outlets center, is excited about the changes and the possibility of adding new shops.

“We are in final negotiations with a handful of tenants,” she said in a telephone interview with The Desert Advocate early this week. “The International Council of Shopping Centers is meeting in Las Vegas as we speak. Their leasing convention is going on right now, and that’s where a lot of deals are made,” she explained. “I am absolutely hopeful that within the next few weeks I will be able to announce new tenants.”

As for the physical modifications to the shopping center itself, the Outlets will soon have more room for socializing and strolling along widened sidewalks.

“We are expanding the food court from an atmospheric and convenience prospective,” Truax reported. Although there are no new vendors, there will be more seating and an area for eating outside. “And we are making sure that we have plenty of electrical power outside the food court for entertainment,” she added.

“Additionally, we are wrapping around on the south side of the food court where we will create a sitting area with an artistic fountain.” The intent is to create an aesthetic environment for those who frequent the shops.

As for the playground area, “the surface was sand and we’ve removed the sand and are re‑hardscaping with a rubbery substance called Tot Turf,” Truax advised. She describes it as a tire‑like surface safe for children to run and play on. “We have removed the old playground equipment and are replacing it with two new pieces, as well as an interactive ‘pop‑jet fountain’ where the kids will actually be able to run through it.” The kiddie fountain will be equipped with what Truax called “bubblers and gushers.”

The front of the center was “previously asphalt, red curbs, and then landscape,” the general manager explained, “but we are creating an eight‑foot sidewalk for moms with strollers–a nicer entry.”

Also in the works are what Truax described as “shade and heating elements.” 

“Hopefully, we’re just really creating a gathering spot where people can come and enjoy the atmosphere, enjoy the amenities, shop, eat and play, Truax said.

Reach the reporter at jennifer@thedesertadvocate.com.