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Ross Mason photo
Ross Mason photo
Three venues currently used for performing arts events in the North Valley are (clockwise from bottom left) Boulder Creek High School Performing Arts Center,  the Anthem Community Center (both in Anthem) and Cactus Shadows Fine Arts Center in Cave Creek. The  Community Cultural Inventory sponsored by the Arts Council of the North Valley recently identified the need for a dedicated multipurpose performing arts facility to serve the North Valley.
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O venue, where art thou?
Survey indicates new arts facilities are needed in North Valley
by Chris Moore

NORTH VALLEY – The numbers are clear. A resounding 99 percent of North Valley residents who took the Community Cultural Inventory (CCI) at the beginning of the year agreed that they would attend more art‑related events if there were a multipurpose arts center in the North Valley.

Responding to the community’s desire for a more robust, manageable and coordinated arts program, the Arts Council of the North Valley (ACNV) commissioned the CCI, a survey which was completed in February. The ACNV held their first CCI‑mandated “working committee” meeting on May 23 to evaluate the survey’s results and strategize for developing new multi‑use performing arts facilities.

The stated mission of the ACNV is to “provide leadership in support of artistic excellence, understanding and education of the arts, and to nurture the cultural life and vitality of the community.”

“With the current and expected growth in the area,” says Donna Kublin, ACNV President, “we are developing a strategic plan that will identify the appropriate structure, programs and facilities to meet community needs. The CCI provides us with valuable insight for this process.”

The CCI, conducted for ACNV by consultant Nancy Lutz who works through the Arizona Commission on the Arts, resulted in 570 completed surveys from North Valley residents and the input of focus groups in Carefree and Anthem (consisting of approximately 60 members total).

Those who completed surveys identified themselves as art consumers (32 percent), artists (24 percent) and arts supporters (25 percent). Age distribution of those who submitted surveys was16‑54 years olds (40 percent), 55‑64 year olds (38 percent), and older than 65 (22 percent). Residents in zip code 85086 accounted for 61 percent of all survey respondents. 

“Throughout the North Valley, more facilities are needed,” Kublin says. “That was, by far, the most common need expressed in survey, to have a dedicated facility.”

At its first meeting, Kublin says the Arts Center Working Committee “investigated ways of addressing the need for a multipurpose, shared‑use facility for performing, visual arts, meeting and educational spaces for the North Valley. As part of this effort, an inventory of public‑use facilities in the North Valley will be compiled and disseminated.”

In addition to a working committee and a facilities inventory, the CCI recommended calendar coordination and an arts advocacy program, both of which would stress coordination and communication among artists and cultural organizations; technical assistance of skilled volunteers in the community; the development of a board of directors; and the establishment of a paid executive director position to shepherd the organization through its strategic plan.

No specific plans were developed at the first committee meeting, but “we’re getting started,” Kublin says. “We’ll meet again in about one month. We need to get interested people in the North Valley to work with us to get funding to conduct a feasibility study and develop a business plan.”

“We’ll meet again with Nancy Lutz in July to talk further on next steps,” Kublic says. “She’ll continue to help us as we go forward.”

Currently, performing arts groups and theater companies, such as Desert Foothills Theater and Starlight Community Theater, rely on schools and churches with auditoriums like those at Boulder Creek and Cactus Shadows High Schools and the Anthem Community Center to provide venues for their performances.

This is particularly true of the I‑17 corridor, according to Kublin, because it is relatively new and does not yet have a cohesive cultural identity. “The Anthem Community Center is not really suited to the arts,” Kublin says, “and Boulder Creek Performing Arts Center is very limited for public performances.”

The CCI, in its executive summary, identified the Boulder Creek facility as well as the Cactus Shadows Fine Arts Center and North Valley Regional Library venues as “strengths in the community,” but also as “inadequate for the variety and quantity of activities” in the area.

“The biggest problem is that the high school, of course, gets priority and the number of free dates (at the Boulder Creek High School Performing Arts Center) are few. That’s really limiting,” says Paul Towne, a board member of ACNV and president of the board of Starlight Community Theater in Anthem, whose company just recently finished a run of the play  “Lend Me a Tenor” at Boulder Creek High School Performing Arts Center and is currently in rehearsals of “The Music Man,” which is scheduled to be performed at the Anthem Community Center in July and August.

“If things keep growing here,” Towne contends, “we’re going to need a performing arts center. We’re using the inventory to figure out strategy and where we go from here.”

Results of the CCI survey indicated that nearly half of respondents would attend more than five arts‑related events if a new facility were built in the North Valley. The other half said they would attend between one and five such events. In terms of types of performances, 56 percent of people said they were interested in festivals and music concerts, while 41 percent favored professional theater.

The CCI clearly recognizes, as its executive summary states, “the North Valley is home to many talented artists and experienced arts professionals with diverse backgrounds who willingly share their knowledge and expertise.”

This reinforcement of the success of ongoing ACNV programs singled out the Anthem Arts Festival as a strength of ACNV’s current programming role, and MusicFest, el Pedregal Thursdays, ProMusica and AZDance Group as indications of a high level of arts activity in the community.

With that foundation to build on, and the findings of the CCI to support the necessary developments, the ACNV should be able to raise a roof to, after construction of a new facility is completed, bring down the house.

The executive summary of the CCI is available at www. acnv.org and the full report can be requested by e‑mailing info@acnv.org. For information about arts programming, membership, volunteer opportunities, donations or the CCI, call (623) 680‑5815 or visit the ACNV Web site.

Reach the reporter at cmoore@thedesertadvocate.com.

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