Gourmet gaffeslet
your taste buds be your guide
There are multiple words in the world
of food that inspire me to drink (but
just a glass of Cava or an early-harvest
Riesling) because they are either
used incorrectly or employed to the
point of utter uselessness.
One culprit: pan-sauteed. Do menu
and recipe writers not understand
the redundancy of this hyphenated,
wacked out word combo? When was the
last time someone sauteed leeks in
a pie dish or Dover sole in a souffle
dish? Can you imagine tagine-sauteed
green beans?
We saute in pans. Thats what
we do.
Another kooky one: oven-fried, always
with the hyphen. If youre frying
anything in an oven, youve been
reading too many Cooking Light
magazines. What we do in an oven is
bake. Frying is done on the stove
in ample grease or fat, i.e., butter,
oil, and the mother of all super slick
and salty renderings: bacon fat.
Another word that is worked to exhaustion
like a swayback plough horse is gourmet.
I recently purchased a bag of ice
from AJs Find Foods. And, you
guessed it; it was gourmet ice. I
wont go full throttle into my
personal feelings about AJsbasically
Bashas sashaying around on Jimmy
Choo patents in a good neighborhood
wearing a Halston dress. (For the
same or better quality meat and seafood
at prices that wont have you
opting for ground round when you want
filet, or tilapia when youre
dying for sea bass, visit Costco,
Whole Foods or an independent meat
market.) Ive been known to spend
a good $5 more per bottle of wine
there than at Trader Joes or
Cost Plus World Market. Shame on me.
But back to these worrisome words.
I may be the only person who has actually
read the copy on a bag of ice. How
on earth is it gourmet? Was each cube
shaped with a golden chisel, then
kissed by an angel before being placed
carefully in the plastic bag? Was
this ice extracted from some supremely
pure glacial farm tended by ice Sherpas?
No, on both counts.
Let me tell you, for all the chilly
prose, ice will never be gourmet.
For if my ice is gourmet, what, then,
is my six-course dinner at Binkleys,
Mary Elaines or Vincents?
Ive seen gourmet popcorn, gourmet
potato chips, gourmet coffee, and
gourmet dog food for the love of James
Beard. Whats next, gourmet chicken
fingers at Dennys? Gourmet sandwiches
at Subway?
Does it make us feel better, or superior
to purchase something labeled gourmet?
Ive seen gourmet ice cream.
Is this food modifier and moniker
an American phenom?
The most magical ice cream Ive
ever lost my mind over was in Berlin,
purchased from a streetfront, walk-up
establishment.
(Although some Hawaiian ice cream
is insanely pure and devilishly dreamy.)
I shelled out the equivalent of a
buck fifty American for two scoops
of if I died right now, Id
die happy ice cream and never,
ever once did I see the word gourmet
anywhere in the vicinity.
In the states, a pint of Ben and Jerrys
sets me back at least three bonesusually
more, and I dont get the ambience
of the charming streetscape, nor the
ability to question the maker about
his craft. I cant ask Ben, nor
Jerry, what inspired their Chunky
Monkey (though I believe I have a
fairly accurate idea). Yet B&Js
ice cream is considered gourmet.
True: those crafty marketeers and
their oh-so-wise focus groups play
on our insecurities and prey on our
disposable incomes when it comes to
labeling food products. Has reason
abandoned us entirely? Let us be wiser.
Perhaps B&Js is better than
most other ice cream brands, but gourmet?
And maybe gourmet popcorn is a pop
or two above the generic. But again,
gourmet? Is gourmet dog food more
delicious than non-gourmet? I dont
know. Ask my dog, Gumbo. (Hed
know. Hes crazy about Big Buns
scones, and so am I.) Is it more healthful?
Perhaps. But, perhaps not. It if is,
then it should be labeled extra
healthful dog food, not gourmet.
But labeling ice and dog food gourmet,
and the fact that we Americans are
buying it, says to me either were
stupid, shallow, or wasteful (with
money), or maybe all three. Or that
proper use of the English language,
the meaning of words, in the culinary
world and otherwise, is dying a slow,
massively unrecognized death.
My summer vacation will take me back
to Berlin (but with my 9-month-old
son this time), to Budapest and to
Lake Balaton in Hungary. Well
be eating ice cream at least once
a day in Prenzlauerberg, three-euro
doner kabobs in Kreutzberg, and five-euro
plates of perch cooked lakeside and
al fresco, just hours from Budapest.
I doubt any of these treasures will
be labeled gourmet, though I expect
to be thoroughly impressed by them.
I dont doubt that after these
culinary experiences, I will feel
as though Ive eaten gourmet
food at a fraction of the price.
Is gourmet then a sensory state? Or
is it a word in our lexicon thats
simply been employed on disappointing
levels. Let your own senses be your
guide. Dont allow a label or
a price tag to make up your mind.
Contact Lupita@foodamericana @msn.com.Contact
Lupita at foodamericana@msn.com.