Roger Chamberlain has been selling RVs for Little Dealer, Little Prices for 35 years. Currently, he is general manager of the Deer Valley location at which construction of a new showroom and 21 service bays is set for completion by this time next summer. When finished, it will be one of the largest RV service centers in the Valley. (Click pictures for full size images)     Toy haulers and fifth wheels provide versatile living and storage spaces that create the ultimate sport utility RV  experience, complete with a spacious garage, nonskid ramp, kitchen and bathroom facilities, audio/visual equipment and comfortable sleeping accommodations. These models and more are available at Little Dealer, Little Prices.

See Our Full Page Ad Big things at Little Dealer New Deer Valley location expands RV products and service by Chris Moore DEER VALLEY – RVs are big. And when you have a lot of them, like Roger Chamberlain does, you need a big place to keep them. That’s why Chamberlain, general manager of the new I‑17 and Deer Valley Road location of the well‑established Phoenix‑area RV dealer Little Dealer, Little Prices, is planning big things. Little Dealer, Little Prices opened in 1967 at its Mesa location. In 1976 the family‑run business opened its second location at I‑17 and Indian School Road in Phoenix and since then RV enthusiasts in the North Valley have relied on them for exceptional RV products and service. But with the rapid growth along the northern I‑17 corridor in recent years, Little Dealer, Little Prices is gearing up to provide luxury RV services with a huge new showroom and service center at their Deer Valley location. “From Loop 101 north,” says Chamberlain, “it’s going gangbusters. The whole area is really growing. They’re building homes like crazy.” Since people like to purchase big ticket items locally–making conscientious shopping decisions while assuring ease with service and  warranty issues–Little Dealer, Little Prices is making its presence known in a big way, so that, Chamberlain says, “people don’t have to go all the way into town to get their RVs,” they’ll be able to go to town right here in the new Deer Valley showroom. According to Chamberlain, who has been with the company for 35 years, the new location, which is under construction, will have a 25,000 square‑foot showroom and 21 service bays. When taking the outdoor display area into consideration, the total area under roof will come to about 70,000 square feet. Talk about big! One of the reasons for the scale of the new construction is Little Dealer, Little Prices’ commitment to service. With 21 service bays, Chamberlain says Little Dealer, Little Prices “will be able to serve not only their customers but the entire community. We should be one of the biggest service centers in the Valley of the Sun.” The personal integrity that drives Little Dealer, Little Prices’ dedication to service is also reflected in the quality and selection of products they sell. Whether you’re looking for a folding tent trailer, toy hauler, travel trailer, fifth wheel or motor home, Little Dealer, Little Prices offers a wide variety of brands and floor plans to suit any need.

Top‑of‑the‑line Jayco toy hauler and fifth wheel products are prominently featured and, according to Chamberlain, a large selection of Class C Jayco motor homes including the Seneca, a model very popular now in California, will be available at the new Deer Valley location.

Other motor homes from Sunseeker and Flounder round out the bill on the larger vehicles, but “injecting new energy into the industry,” Chamberlain says, “and adding an audience we’ve never seen before” is a big selection of smaller options–folding trailers from Jayco including the Jay Series, Select, Baha and Camo models. Or if that’s too little, try the Jay Flight, the number one travel trailer on the road today, according to Chamberlain.

All these models and more are available at Little Dealer, Little Prices, and in order to make room for new construction, big savings can now be had in a storewide sale on a huge selection of models. They’re even extending sale prices to the Indian School and Mesa locations to celebrate the addition of the Deer Valley location.

The interior of the new Deer Valley store, set to be completed next summer, will be designed on the model of the Mesa location: Offices replicate an Old West town using Post Office, Livery and General Store fronts while the showroom simulates a nocturnal camping scene where about a dozen RVs are parked among boulders, creeks, ponds, bridges in outdoor tableau, all under a black, starry‑sky ceiling.

Just follow the painted paw prints through the scene while listening to the chirping of the birds on the sound system and you get a little idea of what your RV adventure may hold. And that’s because it’s not just vehicles Little Dealer, Little Prices is selling, it’s good times. It’s family fun. And it’s memories.

“RVs are a great investment for the family,” Chamberlain says. “It’s nice to get away from today’s busy world and just decompress. An RV makes that easier. It provides a great way to escape and spend some quality time with the kids.

“Experiencing nature, families working and playing together, camping under the stars,” he continues, “these are childhood  memories that come with RVs. It’s important for kids to have times like that to remember.”

And a big deal like that is a little difficult to put a price on.

Little Dealer, Little Prices has three valley locations: 2350 W. Deer Valley Road in Phoenix (623) 889‑3900, toll‑free (877) 981‑3900; 2400 W. Indian School Road in Phoenix (602) 263‑9267, toll‑free (866) 263‑9267; 2038 N. Country Club Drive in Mesa (480) 834‑9581, toll‑free (888) 834‑9581. For more information, visit www.littledealer.com.

Reach the reporter at cmoore@thedesertadvocate.com.