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Jeep Wrangler goes 'Rubicon'

by Cathy Droz

 

It’s one thing when a mom (marketing executive) wants her daughter (high school English teacher) to find a nice guy and settle down. It’s another thing when the daughter thinks her mom is “old school.” Put that combination of reasoning together with test driving cars for manufacturers and you really see the generation gap in this ongoing saga of cars, men and family.

Boomer: I know what a Jeep Wrangler is, but what does the name Rubicon have to do with Jeep, where did they come up with that name?

X: Mother, The Rubicon Trail in California is on of the toughest and most exciting trails for off road enthusiasts in the world.

Boomer: Excuse me, I didn’t know that.  Well then, I would say “Rubicon” is the perfect name for that Jeep Wrangler model.  I felt like I was bouncing off road the whole time. By the way, how did you know about the Rubicon Trail you teach English, not Geography.

X: Do you remember Steve, who I dated in College?

Boomer: Steve Rubicon? Not really.

X: No, Steve Connors who used to go to the Rubicon Trail  with his old fixed up Jeep every spring. He invested so much money in his old Wrangler to make it perfect for the rugged trails we ate dinner at McDonalds a lot. Now Wrangler has engineered and outfitted the Rubicon so you can take it directly from the showroom floor to the Rubicon Trail or any other challenging terrain.  No fuss, no muss, no aftermarket products.

Boomer: I should hope so¼ the price of the Rubicon is $10,000 more than the Jeep Wrangler SE. 

X: There is an easy explanation for that. The Rubicon engine has 4.0 liter, 190 horsepower i6 vs. the Wrangler SE, only has a 2.4 liter, 147 horsepower i4. The Rubicon has a larger engine, 31 inch off–road tires, special wheels, air locker differential and Dana 44s.  Everything you need to go safely off road and have fun.

Boomer: Off Road yes¼not city or highway driving, I was a bit uncomfortable on the local streets, it was a pretty stiff ride, I’m glad I wore a sports bra.

X: Thanks for sharing.  With the jeep suspension it wasn’t designed for everyday street driving.  It has live axle quadra ‑ coil, front and rear suspension with leading/trailing arms, track bar, coil springs and high  pressure/gas‑charged shock absorbers. It is actually similar to taking a Hummer off road.

Boomer: I think the only thing the jeep absorbed was fuel also similar to the Hummer. The estimated fuel ratings on the Rubicon were 15 city and 19 highway.  Thank goodness it was fun to drive; actually it was like driving a convertible SUV.

X: I thought I received a lot of attention when the top was down while driving through Cave Creek.  I went off road a few times there, but didn’t want to make a mess in the desert.

Boomer: How considerate of you.  The low cut tank top didn’t hurt either.  Maybe the bouncing up and down in the jeep was instrumental in additional attention as well.

X: Mother! Believe it or not, the Jeep Rubicon has great safety features in case you think a Jeep is a lightweight piece of metal on four wheels.  It has a fully padded safety roll bar, driver and passenger airbags, side guard door beams and an open with “key only” gas cap.

Boomer: Well, now I feel so much safer.

X: The Jeep Wrangler Rubicon is an all wheel vehicle that Jeep Wrangler has added all the bells and whistles needed to make the perfect off road vehicle.  You would have to invest at least $10,000 in additional equipment to a regular Wrangler to make it what the Rubicon already is.

Boomer: OK, I get it.  I agree the Rubicon is good for off road and I agree you would pay dearly to up fit a regular Wrangler, but it’s not for me.  I would rather take a Porsche Cayenne turbo 4X4 off road.

X: Sure, now let’s do apples to apples mom, the Porsche Cayenne is about $95,000 and the Jeep Rubicon is about $26,000.

Boomer: Whatever!

X: I liked the Rubicon, but I would like it as my second vehicle or third.  It was fun and I think it is a perfect match for the lifestyle it has been designed for. Not mine. 

Boomer: Or mine.  However, I did feel 20 years younger when I was driving it.

X: Why? Because no one could see you?

Boomer: No because I felt sporty and outdoorsy and ...

X: Filled with Botox?

Boomer: Speaking of Scottsdale, what every happened to Steve Rubicon, I mean Connors?  Maybe you should look him up, see if he’s married, give him a call, see if he still likes to off road, invite him over for dinner, have a “Rubicon” themed party.

X:  Why me?

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