The
piano–wood and wire conspiring to rouse the
head and heart–is down but far from out. No
longer the musical center of the universe, the
piano has transitioned into a combination of
educational tool and status symbol.
In
other words, a lot of people buying pianos these
days aren’t necessarily playing them.
“Forty‑eight
percent of the instruments we sell have player
systems attached,” says Peter Becker, who manages
Steinway of Phoenix on North Scottsdale Road.
A
player system is an attachment to the piano
that produces real, live piano sound waves,
directed by MIDI files, as recorded by some
artist.
The
popularity of this latter‑day player‑piano
device seems to indicate that nearly half the
buyers at Steinway just want to kick back and
listen to the piano rather than learn to tell
middle‑C from chopped liver. Many buyers
just like the image of a shiny black piece of
music‑making furniture in their home.
“People
are using their wealth in different ways. It’s
gotten away from culture and arts, and become
a matter of the toys you own,” Becker says.
“Frankly,
many Steinways are being purchased as symbols
of wealth.”
It
wasn’t always like this. Becker offers historical
perspective:
“If
you go back to the 1870s and 80s and 90s, people
were interested in classical music. They went
to concerts of symphony orchestras and string
quartets. To bring that concert music home,
they had to have a piano to replicate what they
heard.”
The
piano had to be the instrument because only
it had the capability of producing the many
voices of an orchestra or a chamber ensemble.
In the absence of radio and phonographs, people
had to be musicians, playing the music in their
homes in order to enjoy it. Music was an interactive
art form, and playing it was at least as satisfying
as the listening.
“If
you didn’t have a piano back then, you were
thought of as the equivalent of
someone today not having an iPod or a Playstation
2 or 3 or whatever they’re up to now,” Becker
notes.
“Then
radio came in, the record player came in, symphony
orchestras were replaced by big bands and the
piano became more of a percussive rhythmic instrument.”
Fast‑forward
to the 1960s and beyond, and the piano has morphed
into a cherished relic whose musical aspects
are the province of virtuosos only. Do people
still take piano lessons? Of course they do.
But they are no longer a cultural necessity.
You can own a piano and not play a note.
Becker
cites a dramatic instance of the piano‑as‑icon:
“A
new client from another state paid $40,000 for
a piano and $6,000 for the player attachment
and asked for it to be plugged into his SurroundSound
system. The reason was that Kenny G was playing
in his town and staying with him as a guest.”
What’s
significant is that the agent who brought this
client to Steinway of Phoenix was ... an interior
designer.
The
price of a good piano may have kicked it into
the status symbol category permanently. Kenny
G’s friend paid something mid‑range for
a grand–the price can soar into the six figures.
If
you think that’s a lot of money for a piano,
you’re right. But to put things in perspective,
Becker adds that in Florida three years ago,
someone paid $1.2 million for a refurbished
historical instrument, replete with gold leaf.
At that level, it may not be long before some
pianos are affordable only by the Pentagon.
Most
families choose uprights or less expensive grands
(in the range of $7,000 to $12,000) for their
children who take lessons. Ironically, it’s
these monetarily less valuable instruments that
actually get played. Teachers find students
where families are most central to daily life.
“Out
here on the northeast side, I would say that
some of our studios need more students,” Becker
says.
“But
on the west side more families are taking lessons.
The students there need more studios.”
Among
professionals, while business people often buy
for status, Becker says physicians usually buy
for musical reasons.
“A
great number of doctors have pianos. They are
the highest percentage of piano buyers. They
have both the means and an affinity with music.”
Anyone
want to speculate on a connection between music
and good health?