Sonoran News – irrelevant

by Tom Seemeyer

Following last week’s revelations at Cave Creek Town Council and in The Desert Advocate, we waited with bated breath for the latest version of Sonoran News attack “journalism.” You could hear the wheels of retribution grinding away clear over at the Carefree Sundial.

Once again, that paper’s “yellow journalism,” imposed upon anyone who disagrees with publisher Don Sorchych– in particular, citizen activist Mark Lipsky–without verification or seeking comment from the person maligned, got it mostly wrong. Such is the treatment of anyone who disagrees with Mr. Sorchych’s biased opinion.  

Not to mention “anonymous” comments–that could easily be written by Mr. Sorchych to further his agenda–printed by Sonoran News. Anyone worth his or her salt knows if it’s not worthy of your signature, it’s not worth the ink to print it. 

But no matter. The editorial questions put forth, innuendo, false statements and editorial comment masquerading as news have rendered the publication irrelevant. And it’s a shame, for there is plenty of room in the Desert Foothills for more than one newspaper.

Competition is not a crime, contrary to Mr. Sorchych. Outside of community news, which Sonoran News prints precious little of relative to the North Valley as a whole, their machinations and wild claims are of no interest or concern to readers who look for pertinent information.

We at the Advocate do not plan to further point out the hypocrisy of Sonoran News, as it is obvious, nor do we expect any level of sanity to return to its content or publisher.

As stated in our “Response to Sonoran News lies ahead,” July 11 edition, the so‑called “news” stories and comment printed by Sonoran News in an obvious, desperate attempt to damage The Desert Advocate “will be answered– but in a responsible, professional manner in the appropriate forum.”