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Staff photos
The waterfall fountain in the gardens at the Carefree town center gives a small boy a cooling break. Hum, Ho and Easy streets boast not only unique names, but exciting shopping and dining experiences.
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Staff photos
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Staff photos
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Future looks bright for Carefree merchants

Carefree’s town center is as laid back and relaxed as any place you’ll find.

With quaint shops, trendy art galleries, cool restaurants and friendly, accommodating merchants, why would anyone want to venture to the big city to do their shopping?

“I think this area is an undiscovered jewel,” says Doug Stavoe, who, along with wife Monica, owns the recently opened Blue Sky, a coffeehouse, restaurant and art galley located in the heart of the town’s center on Easy Street.

“We love Carefree. It’s a great community with great people. We’ve been open a month. We decided we wanted to create a unique environment here.”

The Stavoes and several other merchants are pushing to make Carefree a destination for people who want to see what a small town has to offer away from the urban sprawl to the south.

“We realize Carefree is going to grow,” Stavoe says. “Every place is growing. But Carefree is going to be beautiful for a long time. The town center is going to become more of a jewel as the town grows. People want to be able to come and relax. Many of our visitors are on leisure time and Carefree needed a place for people to come and hang out.”

Doug Mowry owns and operates Amano Folk Art a few doors down from Blue Sky. He’s a longtime Carefree merchant who’s been in business for 12 years.

“People told me they thought I was crazy when I moved here,” Amano remembers. “I always thought there was great potential here. I expanded three years ago. It’s definitely been worth it. Downtown Carefree has incredible potential and the prevailing attitude (among the shop owners) is to keep the chains out and encourage local owners to move here.”

“Explosive” is how Holly Bergman describes the “resurrection” of the downtown Carefree area.

Bergman is the owner and operator of Wold Holly Gallery an “American artist gallery,” featuring artists’ work from “Hawaii to Maine,” located in the heart of the town center.

She sees the Easy Street Project as the shot in the arm the merchants and citizens of Carefree needed.

“It’s a phenomenal opportunity,” she said. “As long as we’re in control. We have a say in the architecture. It’s going to be small, not a big‑box galleria.

“It’s far better to be in control of your destiny than have someone else do it for you.”

Bergman offers advice to any newcomer looking to start a business in Carefree.

“If you don’t take care of your customer, someone else will do it for you,” she says. “Your customer is your most valuable asset. We bend over backwards, sometimes a little too far, for our customers.”

Talk about quaint, how about the English Rose Tea Room?

Jo Gemmill’s shop, located on a corner in the town’s center, is a step back in time to merry old England. Customers can drink their tea and eat crumpets in a quiet, relaxed atmosphere not found in the big city.

Gemmill says the proposed Easy Street project will have a positive effect on the growth of downtown Carefree.

“I think it will bring a bigger customer flow in the future,” she says. “I don’t see how it can hurt anything. It will give us a higher profile.”

In the past Gemmill has closed her shop for the summer months when the tourist traffic slows down.

 

“I’m not going to close in the summer this year. That’s how confident I am that things are going to get better. I think other businesses will follow suit. To keep up with the times, we have to change with the times.”

Peg Kusner is brimming with optimism about the future of the downtown area. She’s the owner of Frou Frou, a ladies boutique located in Spanish Village.

“I think the future is fantastic and I’m excited to be a part of it. We’re right on the brink of taking off.”

Kusner says the real goal of the merchants is to be a destination for shoppers.

“We’re all working to be competitive with major shopping centers. I think we have a more diverse selection. You’re going to find things here you’re not going to find in the big department stores. We don’t have roll around racks filled with 50 items of the same thing in different sizes. That’s what makes us so unique.”

Another attraction is the amount of time Kusner is able to spend with a customer.

“We’re smaller so we can offer more individualized attention. I pretty much know all of my customers, if not by name, then by sight.”

Mary Dvorak recently moved to the area from Minnesota and says she always shops downtown Carefree before going to Phoenix. She was in Frou Frou to purchase a one‑of‑a‑kind, personalized denim jacket that had caught her eye.

“The stores here are unique,” she says. “Their merchants are very caring and much more personable than the department stores. If you see something here you have to make up your mind pretty quick or it will be gone. I love it. I always look here first.”

Keith Seidel is co‑owner of Cowboy Legacy Gallery, a combination western wear store, art gallery and saddle shop.

Seidel believes Carefree can do nothing but get better economically in the future.

“Carefree is changing dramatically. It’s growing. There are more people, more businesses. It’s inevitable.”

Cowboy Legacy in the past catered to a more high‑end clientele which Seidel says he is trying to change somewhat to make his business attractive to everyone.

“We’ve adjusted our inventory. You don’t have to be ultra‑wealthy to buy from us. We’re offering more choices in our clothing. Our art has gotten broader. We’re wanting to spread our market to reach different people. We’re very pleased with the way things are headed. There have been some nice adjustments. We’re very excited ... The future looks very bright.”

One example of growth is Carefree’s Las Portales Mall opening soon under new ownership. Las Portales will feature an eclectic mix of shops indoors in a cool, relaxed atmosphere.

Carefree Station has already made its mark in the three years it has been open. Several merchants credit owner Robert Gabrick and crew with resurrecting nightlife in Carefree.

There are many more fine shops in the Sundial area that offer a refreshing variety of novel shopping options. And you can walk to just about every one of them.

 
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