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Courtesy photo
Tallest building in the area is the Hilton Garden Inn in the CenterPointe project, the first hotel in the Deer Valley Airpark.
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Courtesy photo
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Courtesy photo
Multi‑use project CenterPointe includes retail space aimed at neighborhood services.
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Hospitality mixes with retail and office

by RaeAnne Marsh

 

This time next year, the first hotel planned for the Deer Valley Airport area will be open for business–the first completed part of Chew Fisher Commercial’s multi‑use CenterPointe project.

“It will be up and running to accommodate Super Bowl 2008,” said company co‑owner Yokeha Fisher.

Its main target, however, is the business traveler, and the 126‑room Hilton Garden Inn will offer 24‑hour room service, business and fitness centers, lounge and restaurant while keeping to the more limited service preferred by business travelers rather than the wider variety for family vacation clientele.

According to Ric Fisher, Chew Fisher president and CEO who co‑owns the company with wife Yokeha, when his company went before the city council to request a height variance to allow them to build a four‑story hotel, it met a very enthusiastic response. “They felt it was a tremendous segue to break up the industrial concentration and offer amenities and neighborhood services to all the employees in the area.”

The name “CenterPointe” aptly conveys the project’s location in the Deer Valley Airpark. At 19th Avenue and Pinnacle Peak Road, it lies between the Airpark’s recognized boundaries of Loop 101 and Happy Valley Road, and Interstate 17 and 7th Avenue.

Occupying the full 8.1‑acre parcel at the intersection’s northwest corner, its location benefits from that intersection’s recently activated traffic light, Fisher observed.

 
Staking out the hard corner is Los Padres Bank, which is now in the process of developing architectural plans, according to Fisher. The bank and the hotel will stand on two of the five lots into which Chew Fisher subdivided the property; the other three will be occupied by an office building, a retail strip and a restaurant.

The retail building is situated to take advantage of the property’s frontage along Pinnacle Peak Road, stretching the length of its 13,000 square feet along that street. Driveways will enter the property at either side of the building, with parking planned between them in front of the stores. Ten retail spaces will be available for lease. While the building is designed for uniform spaces of 1,300 square feet each, Fisher related there is flexibility at present. “We can move walls around, to go down to 1,000 or up to 1,500 square feet.”

Architectural design of the building not only offers visual interest but provides differentiated store fronts for future tenants. Roof height varies, as do the sidewalk overhang and protruded and recessed sections of the wall. Extensive windows afford ample display opportunity on the stores’ street face.

Most of the architectural detailing of the retail building is on its front side, but the look at the rear has also been given consideration. Noted Yokeha Fisher, “There will be more landscaping on that side because that’s what you see from the hotel.”

Chew Fisher makes liberal use of stone and brick accents, to give the project a higher‑end look, Fisher said. Columns featured around the exterior of the retail building are mimicked on the other buildings. Thus, the buildings each have their own distinctive look but, as Yokeha Fisher pointed out, the features are similar so the project retains a cohesive and coordinated appearance.

On the office building, the vertical columns morph into fins. Two stories tall and just over 33,000 square feet, CenterPointe’s office building will be lined up on 19th Avenue facing east and west. Most ground‑floor windows are deeply recessed and, therefore, shaded from the sun to the south; the fins on the second‑floor windows also serve to partially shade those windows. Sheltering the rectangular building’s short south‑facing side is a deep overhang, which marks the entrance lobby.

Space in the office building can be split up any way the tenant mix works out, Fisher stated. In other words, a tenant may opt to take the entire building, an entire floor, or the space may be partitioned into smaller offices.

CenterPointe will include a restaurant pad for a free‑standing restaurant on Pinnacle Peak Road at the property’s southwest corner. It will complement the hotel– which will have its own onsite restaurant–as well as serve the area. The hotel will stand on the property’s interior on its northwest portion. Its height will set it apart; as Fisher pointed out, street frontage is not as important for the hotel as it is for the retail and even the office buildings.

Parking will be shared among all CenterPointe tenants. Cross‑access parking and easements are part of the comprehensive Codes, Covenants and Restrictions (CC&Rs) Ric and Yokeha Fisher composed for the project. This allows broader use of the parking areas for clients and customers than would be had by restricting specific sections to individual businesses as well as enabling the developer to more easily accommodate the different code requirements for the different types of buildings. Overall, according to Fisher, CenterPointe has more parking than is required by code.

Further contributing to the cohesive nature of the project’s design, all five pads will be connected by pedestrian walkways. Two pedestrian areas in the center of the project have also been planned, which include shaded sitting areas with drinking fountains where employees may choose to take their breaks from work.

CenterPointe groundbreaking will take place next month. The hotel is projected to open by Thanksgiving 2007, with the retail at approximately the same time. Completion date for the office building and bank is anticipated for early 2008. The restaurant pad is still available for sale or ground lease. Tenant applications are being accepted now by Chad Dearmore, vice president of Chew Fisher, who can be reached at (602) 329‑1231.

 
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