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Goddard files fraud suit in online drug marketing scheme
Staff reports

VALLEY – The Arizona Attorney General’s Office last week announced it filed a fraud and racketeering lawsuit against a company that allegedly sold fake pharmaceutical Web sites, according to a news release from that office.

“Guaranteed Prescriptions Pharmaceutical Wealth Network used the Internet, direct mailers and telemarketing to solicit consumers, claiming that they could earn thousands of dollars by selling discounted prescription drugs online to the general public,” the release stated. “The company also marketed under the names of National Pharmaceutical Network, Executive Marketing Group, Premier Marketing Group and VIP Marketing.”

Attorney General Terry Goddard’s office named in the lawsuit Brent D. Emerson and his wife, Louise Jayne Gore, of Scottsdale; Anthony White and his wife, Lisa K. White, of Phoenix; and Gary Murdie, of Phoenix.

“Few, if any, consumers actually earned money through (the) defendants’ online business opportunity,” the AG’s news release stated.

According to a mailer quoted in court documents, the defendants claimed: “We’ve teamed up with Pfizer, Merck, Bristol Myers, Johnson and Johnson and many others to create a completely automated online pharmacy Web site!”

The mailer also stated: “Every order placed at your pharmacy is filled by a U.S. based manufacturer. Every prescription order is reviewed by a licensed U.S. based physician! This practice is in accordance with FDA regulations and is perfectly legal.”

Consumers were allegedly told that they could buy “a complete at‑home business ... for under $1,000.”

“The defendants used high‑pressure sales tactics to persuade consumers to purchase advertising packages with an additional cost of thousands of dollars,” according to the complaint.

 “Defendants urged consumers to apply for loans, borrow money from friends and relatives, or maximize their credit card limits to pay for the advertising. It is believed that the defendants earned millions of dollars from consumers who had little or no knowledge of computer technology.”

The complaint alleges that defendants engaged in violations of the state’s Consumer Fraud Act and Racketeering statutes.

Maricopa County Superior Court Judge J. Dunevant two weeks ago issued a temporary restraining order suspending the company’s operations.

The Attorney General’s Office is asking the Maricopa County Superior Court to:

· Prohibit the defendants from selling Web sites.

· Require the defendants to return to all victims any money or property acquired through deceptive practices.

· Impose a penalty of up to $10,000 for each violation of the Arizona Consumer Fraud Act.

· Prohibit the defendants from liquidating or selling any assets  and order forfeiture to the State of all assets that could be used to provide restitution to victims.

· Require the defendants to pay the State’s costs and expenses for this investigation.

 
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