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Photo courtesy of Cave Creek Museum
The 1970 Centennial Celebration included a square dance in front of the Cave Creek post office. The restaurant Oaks Diner & Flapjacks now occupies the building that was the post office at that time.
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Photo courtesy of Cave Creek Museum
Signs from the '70s: The long beard of "Rip Van Prospector" forms the "C" on the cover of the original 1970 Cave Creek Centennial Celebration's "Parade Watcher's Guide" (left). The celebration soon became the Fiesta Days Parade and by 1974, as proclaimed on this poster (right), was in its third year.
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Photo courtesy of Cave Creek Museum
Bill Metcalfe (left), emcee of the Cave Creek Centennial Celebration Parade in 1970, takes the main grandstand with comedian Dick Van Dyke (right). After marching in the parade, Van Dyke, a Cave Creek resident at the time, tells a few jokes and answers questions from the crowd.
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Photo courtesy of Cave Creek Museum
Actress Amanda Blake (right), who portrayed Miss Kitty on "Gunsmoke," rode in a surrey during the 1970 parade that celebrated the 100th year since the founding of Cave Creek. The Centennial Celebration became Fiesta Days a couple years later and is now an annual event.
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Photo courtesy of Cave Creek Museum
Television host and producer Hugh Downs (left) with his wife Ruth (right) entertain the crowd at the Cave Creek Centennial Celebration in 1970, which later became Fiesta Days. Downs, a Carefree resident at the time, was Jack Parr's announcer on "The Tonight Show," and he also hosted "The Today Show" and co anchored "20/20" with Barbara Walters.
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Fiesta Days: Back in the saddle again
by Chris Moore

CAVE CREEK - Whoop pi ti yi yay, get on your way . . . it's time again to saddle up for Fiesta Days, produced by the Desert Foothills Community Association (DFCA). Whether you love rodeo or a parade, the golf ball or the dance hall, a bucking bronc or an ice cold beer, any foothills resident worth a lick will be whooping it up April 7 9.

The Fiesta Days Golf Tournament tees off a day earlier on Thursday, April 6, at Rancho Mañana. Friday, April 7, children 4 7 years old will again climb atop those wild and wooly sheep for the first round of Mutton Bustin'. The top 10 riders will compete for prize buckles in the finals during Sunday's rodeo.

The Fiesta Days Parade takes off on Saturday morning from the Sundial in Carefree and trails down Cave Creek Road with the theme "Our Heroes Have Always Been Cowboys."

And on Saturday afternoon, the rodeo begins at 1 p.m., with rough stock provided by Honeycutt Rodeo Company of Arlington, Arizona. During the event, last year's Rodeo Queen, Elizabeth Sparrow, will present the 2006 Fiesta Days Rodeo Queen. The rodeo continues on Sunday with more top notch action and, of course, the Mutton Bustin' finals.

If you're lookin' to go steppin', Harold's Corral will be jumping with the Western music of Mogollon for the Fiesta Days kick off dance Friday night, and Starfire and the Pat James Band will provide music for the dance at The Buffalo Chip Saloon on Saturday night.

In light of the Fiesta Days theme, maybe it's time to dip into a little history, a look back at some of those cowboy heroes that made this Western town and this grand event what they are today.

You need to go back to 1970. Well, actually you need to go back 100 years before that to when the town of Cave Creek was founded. According to Beverly Metcalfe Brooks, one of the original organizers of the Centennial Celebration and the current Cave Creek Museum Historian, "This community is 136 years old," and its festival, Fiesta Days, "would never have been if it had not been for that original Centennial Celebration."

In 1970, the citizens of Cave Creek got together and organized a big jamboree with a parade to commemorate 100 years since its founding in 1870. "The whole town was involved with months and months of preparation," Brooks said. "Oh, my goodness, it was huge."

Celebrities came out to take part in the event. Comedian Dick Van Dyke, Amanda Blake of "Gunsmoke" fame, Hugh Downs, Arizona's balladeer Dolan Ellis, local children's television favorites Wallace and Ladmo, and Governor Jack Williams all participated in the Centennial parade.

"Dick Van Dyke handed out trophies one year. Hugh Downs loved to ride in the parade with his grandson-and even gave me a lot of good ideas for Fiesta Days one year," said Cave Creek resident Vern Willer, an early and long time force behind the celebration.

The Centennial Celebration was such a success that the town decided to make it an annual event, which shortly thereafter became known as Fiesta Days. "It was so much fun," Brooks said, "that we thought we'd do it again.

"At the time we didn't realize we were making this wonderful history," Brooks added. "It was just something we were doing."

Soon a rodeo was added and Fiesta Days was out of the chute.


Willer, founder and first president of the DFCA, said what was then called the Fiesta Rodeo "hit the big time in 1979" with its Professional Rodeo Cowboys Association (PRCA) franchise. "That's how you get the major cowboys to come to your rodeo," he explained. Before that, according to Willer, the rodeos were presented by the Black Mountain Saddle Club and sanctioned by the Arizona Rodeo Association.

Willer served as DFCA's president for three years beginning in 1978 when the association incorporated the Fiesta Days Rodeo and Parade. He gives much of the credit for the rodeo's early success to ErnaMarie Smith, a member of the DFCA board of directors who acted as its treasurer for all three years that Willer was president. "At that time we had to raise all the money for everything," Willer said. "She was very good at that."

Vic Dewis, also a member of the board of directors, served as the association's treasurer for 15 years in the 1980s and '90s. In the mid '80s, Dewis said, they were able to put on the rodeo for "about $25,000. Now, I'd say, it's about $110,000 or $120,000."

Today, Dewis helps out getting advertising and working with local banks for Fiesta Days, but he was also influential in saving the rodeo when its lease was up some years ago and in getting new bleachers for the Cave Creek Memorial Arena.

"When the rodeo used to be down on Van Dyne Ranch at Cave Creek Road and Carefree Highway," Dewis said, "there were a lot of local people that didn't care for the lights and the noise and we had to shut down." The rodeo was held one year at Rawhide but, according to Dewis, "there was hardly any attendance and we really went into the hole."

Susan Dewis, Vic's wife, served as rodeo queen coordinator for seven years and, he points out, "four of her queens went on to be Miss Rodeo Arizona."

Willer recalled an incident in 1981: "We borrowed Tex Earnhardt's huge plaster bull to advertise the rodeo, and we put it out on the corner of Cave Creek Road and Carefree Highway. After the rodeo, when the crowd was leaving, we were sitting around and happened to look down Cave Creek Road. Hey, we said, there goes the bull." Someone had stolen the bull and the trailer and they were hightailing it out of town.

According to Willer, Maggie Simpson, who is currently a docent at the Cave Creek Museum, saw the bull being rustled and knew she had to save it, so she chased the bandits down and apprehended them.

"Of course, we didn't want to have to explain to Tex that we'd lost his bull," Willer said. "But, you see, the trailer had a flat tire earlier in the day and Maggie had put one of her tires on the trailer. She wasn't about to let them get away with her tire."

Looking back, Willer said there have been big changes in the Fiesta Days Rodeo since the early days. "It was just some wooden bleachers in those days," he noted. "We just barely made the contractors' fees in the beginning. Now they have money in the bank. There have been tremendous improvements in the grounds and the crowds are much bigger. And we built the arena in 1983 with all volunteer help."


The PRCA franchise and a new arena helped through the years to strengthen the rodeo's reputation. "It takes time to build up a reputation," Willer said, "and that's what attracts first rate cowboys to your rodeo. April's a good time of year for Fiesta Days, too, because it falls between several other rodeos and cowboys like to keep working. Cowboys fly in and out just for the Fiesta Days Rodeo."

Willer's son, Kevin Willer, carried on his father's tradition by also becoming president of DFCA and held the position for several years until his vice president, Wayne Wilson, became president in 1997.

"After Wayne did five rodeos," said Linda Reese, current president, "I came aboard." She has been president of DFCA since 2001.
"Wayne diligently worked to improve the rodeo," Reese said, "which increased the added money and that draws the big name cowboys for the Fiesta Days Rodeo."

Wilson was "the major negotiator," according to Reese, who assisted him in getting a new lease for the rodeo grounds, which took over a year and was finally resolved in 2005 with the Town of Cave Creek assuming the land lease, including an additional 10 acres for supplemental parking.

"He was a marvelous man," said Kathy Norby, a friend of Wilson, volunteer for the rodeo and proprietor of Norby Fine Art Gallery in Cave Creek. "In many ways he was the lifeblood of the rodeo. It's tough this year going forward without him."
Fiesta Days 2006 is dedicated to Wilson, who died last year crossing New River Wash during the August flood. His memory was the inspiration for the theme "Our Heroes Have Always Been Cowboys," coined by the chair of this year's parade, Patty Coyle.

"Wayne was Wayne," said Patty Byerly of New River, an old friend of Wilson's whose family has been volunteering at the rodeo for three generations. "What you saw was what you got."

Wilson's entire family (about 15 20 people) will be in attendance this year, according to Linda Reese. Desert Foothills tour operator and member of the Fiesta Days committee Johnny Ringo said, "I always like to volunteer my vehicles for a special cause in the parade." Last year he took six children with multiple sclerosis and their parents. On Saturday, April 8, he will do just that for Wilson's family.

The Women's Professional Rodeo Association (WPRA) is doing their part for the Wilson family as well. The WPRA Rodeo on Friday is "full scale," according to Reese, "but all women." The event, she explained, will not include bareback riding or bull riding, but it will donate all of its gate proceeds to the Wayne Wilson Memorial Scholarship Fund.

"Our intent is to make the Wayne Wilson Memorial Scholarship Fund perpetual-to invest the money to perpetuate the scholarship," Reese said. "We're still collecting pledges and money is still trickling in" from P. F. Chang's Rock 'n' Roll Arizona Marathon last Juanuary. DFCA treasurer Candace Read is working to establish separate accounts with Mesa Community College and Arizona State University to set up the scholarships.

Byerly's mother, Chris Hornbeck, who died in 1996, was involved in the rodeo since before the grounds were built. "We helped build the place," Byerly said. In 1985, the first rodeo was held at it's current home, the Cave Creek Memorial Arena.

But Hornbeck built more than that. She took those old rodeo cowboys under her wing, or at least under her tarpaulin tent, and not only built up a lot of goodwill but filled a lot of hungry stomachs. Around 1986, Byerly said, Hornbeck started Chris' Cowboy Kitchen to feed the stock contractors, contestants and volunteers on the rodeo grounds.

According to her daughter, Hornbeck began by "serving coffee to Walt Aulsbaugh," one of the top PRCA stock contractors in the country in those days, "and then she started thinking maybe the others would like a hot meal." Now Chris' Cowboy Kitchen, Byerly said, "serves breakfast, lunch and dinner, as well as iced tea and lemonade, and for Saturday night dinner there's always something special-pork or turkey breast or something. There's usually a long waiting line on Saturday."

Once, she said, that line formed to get a taste of a 250 pound pig roasted on a spit which was part of a new barbeque built by Candace Read and her husband Rusty, also a member of the DFCA board of directors. It has a griddle, a grill and a small oven, as well as the rotisserie that spun the sizzling pig that year.

In 1997, they folded up the tent and tarp floor and built a permanent ramada that is now used for Chris' Cowboy Kitchen every year. "That tarp floor used to drive us crazy," Byerly said.

"For three generations," she notes, "our family's been a part of the Fiesta Days Rodeo." The newest generation, Byerly's daughters-Tiffany, 20, and Chrissy, 17-usually work the stripping chutes and sometimes the gates for the calf roping. Both have been active with the rodeo since they were about 13 years old.

So, from generation to generation, the people of the Desert Foothills continue to follow each other down Cave Creek Road in their Western finery and cheer on their favorite cowboys in the arena just like they did so many years ago. When you're watching the Fiesta Days Rodeo and Parade this year, give a thought back to the heroes of yesterday while you're enjoying the cowboys of today.

For information on events, times, ticket prices, and other information call the DCFA at (480) 488 4043 or visit www.thedesertadvocate.com.
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